Navigating the Orange County Rental Market: Insights from Stephanie at TrueDoor Property Management

Hey, fellow property enthusiasts!

Stephanie here, the voice behind TrueDoor Property Management. As we find ourselves in the midst of mid-August, I’ve got an exciting market update and a treasure trove of rental insights to share with you. If you’re a landlord in Orange County, this blog post is your ultimate guide to understanding the current rental landscape, making informed decisions, and maximizing your property’s potential.

As the summer sun begins to set, it’s imperative to stay ahead of the curve when it comes to the rental trends in Orange County. Are rents climbing sky-high or taking a breather? And more importantly, how does all this data translate for the dedicated landlords of our vibrant county? If you’ve got a tenant’s lease renewal on the horizon, consider this blog your playbook for deciphering whether it’s the right juncture to tweak the rent, and if so, by what percentage. Got an empty unit sitting pretty? Buckle up, because I’m about to break down the numbers and provide you with actionable recommendations to ensure your rental property is a cash cow.

Let’s tackle a glaring oversight that often plagues landlords—keeping up with rent adjustments. If your property isn’t fetching the kind of rent that matches the current market, then this blog is your wake-up call. If your rental income is falling short, don’t hesitate to get in touch with our team. We’re your partners in profit, ready to collaborate and craft a tailored strategy that puts you back on the path to maximizing your returns.

For those of you who’ve been diligently keeping pace with the dynamic rental market, let’s delve into your next moves when it comes to rental tweaks and lease renewals.

Diving into the past year’s Orange County rental trends, we’ve seen an overall surge of around 9.5% in rents, spanning the gamut from snug studios to sprawling 4-bedroom abodes. However, let’s remember these figures encapsulate median price shifts. The lion’s share of these hikes has occurred in the more budget-friendly neighborhoods like Buena Park and Santa Ana. But here’s the kicker—even in the upscale pockets, there have been noteworthy spikes in rents for 2-bedroom, 1-bedroom, and studio units. However, if your property is nestled in prime locales such as Irvine or Newport Beach, the rental prices for 3+ bedroom units have hit a plateau or in some cases, seen a modest decline. So, for our landlords in more wallet-friendly areas, a prudent 5-7% bump in rent seems like the way to go. You might be wondering why I’m suggesting a slightly conservative increase compared to the 9.5% overall surge. Well, it’s not just about the numbers—it’s about fostering tenant relationships for the long haul. Remember, the costs associated with tenant turnover and vacancies can outweigh the immediate benefits of sudden rent hikes. Now, for our folks in the higher-priced neighborhoods where rent growth has slowed, a modest 3% lift is advisable for 3+ bedroom units, while a 5% upward nudge could do wonders for 2-bedroom and smaller units. It’s worth noting that California has its share of rent control regulations, and some cities have their own additional restrictions. Always do your due diligence before making any adjustments.

Quick recap of the plan: Target a 5-7% rent increase for properties in the more affordable neighborhoods that fall below the median rent range. For our high-end areas, consider a 3% increase for 3+ bedroom units, and a 5% uptick for units with 2 or fewer bedrooms. If you find yourself with a vacant unit and are grappling with pricing, don’t hesitate to reach out. In general, units below $4000 can be competitively priced to attract tenants, but a word of caution for those above the $5000 mark—brace yourselves for the winding down of summer and the seasonal slowdown.

Oh, but wait, there’s more! Let’s dive into the sales market for those of you itching for a 1031 exchange or eyeing another investment property. Despite the chatter about higher interest rates, hovering around 7.5% for a 30-year fixed, the real estate scene is still buzzing. With supply remaining tight, prices have managed to hold steady. So, if you’re contemplating a sale, rest assured that you can still secure a robust price, potentially just a smidgen lower than the peak of last summer.

For all your property management and real estate needs, consider me your go-to resource. Reach out to Stephanie at TrueDoor Property Management, where we’re all about helping you unlock more profits with less hassle.

Stay tuned for more insights and tips to make your real estate journey a resounding success!


Stephanie Gutierrez